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Official Site: Sega
is a fictional character created by Sega to advertise the Sega Saturn in Japan between 1997 and 1998. He is a parody of Sugata Sanshirō, a legendary judo fighter from an Akira Kurosawa film, Sanshiro Sugata.
Sanshiro is a dan holder for multiple Japanese martial arts (Karate and Iaido first dan, Judo third dan, Batodo fourth dan, toudou 7th dan etc..). He is portrayed by actor Hiroshi Fujioka, who, until that point, was best known for playing the hero Takeshi Hongo in the influential tokusatsu superhero series Kamen Rider.
Sanshiro is a Judo master that tracks down and punishes those who do not play the Sega Saturn. His name sounds similar to phrase as well as , a reference to the new white color version of the Japanese Sega Saturn which followed the original gray version.
Sanshiro lives as a hermit high on a mountain, devoting his life to intensive Sega Saturn training. He trains physically every day by carrying around a giant Sega Saturn on his back and punching buttons on its giant controller, as well as mentally by breaking stacks of blocks with his head. His intense training has resulted in his ability to make people explode twice by throwing them, which he does with ease. He also frequently visits the city to seek out people who are not playing the Sega Saturn, and harshly teaches them a lesson. Sanshiro is a serious man with a firm sense of duty, who believes that playing video games is one of the most treasured activities in life.
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