Read more about Chef Wendell at: Wikipedia Official Site: General Mills Cinnamon Toast Crunch (previously called Cinnamon Grahams in the UK but now called Curiously Cinnamon), known as Croque-Cannelle in France and as a different-tasting but similar-looking variant called Cini Minis in other European countries where available, is a brand Cereal produced by General Mills and Nestlé. The cereal was first produced in 1984. Cinnamon Toast Crunch aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Because of its rice content, when immersed in milk, one can hear "snap" sounds coming from it, similar to Rice Krispies. In most European countries the product is sold in boxes but in Poland the cereal is sold in bags. The product is currently marketed outside Europe with the mascot of a jolly baker named Chef Wendell. Chef Wendell has appeared in several children's books, including "Chef Wendell, Where Are You?" Originally the cereal featured plain squares but currently features artificial "cinnamon swirl" coloration in each piece. Starting in 1987 there were three animated bakers as the mascot, none of which were originally named; the two besides Wendell are sometimes incorrectly credited as Bob and Quello. The other two bakers were considerably more youthful in appearance than Wendell. One of them was tall and thin with brown hair and the other had black hair and a stocky build. According to an inquiry response from General Mills Customer Service: "These little guys were cute bakers complete with chef hats and aprons. Wendell was the only baker that was named, and due to consumer feedback, we chose to feature him as the 'Cinnamon Toast Baker' where he has remained in this title role since 1991."
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Chef Wendell